The context
Kedge Business School launches late 2015 a major consultation on the selection of its digital agency. The competition is organized around four main topics: the rebuild of the user journey, highlighting the specific characteristics of Kedge programs (MBA Grande Ecole Program, etc.), the editorial strategy and the relationship to companies and investors.
Our answer will be worth us to finish in second place, honored to have contributed to the intense collective reflection on the future of advanced education and university.
User experience
The upper area of the website hosts the main interactions of the user journey. It's a desire to provide access to essential content on computer and tablet, and to provide a more detailed reading in the lower area of the pages.
Refocus experience
Interstitial layer
Some stages of the course require the full availability of the subject and therefore the restricted display of one or more features.
Newsroom
Visibility, innovation, reputation
Like a Harvard Business Review with Harvard or a Technology Review with MIT, Kedge asks us to elaborate the editorial strategy of its future newsroom, showcase of its expertise and talents.
