Kedge Business School

Digital strategy and rebuild of digital services

The context

Kedge Business School launches late 2015 a major consultation on the selection of its digital agency. The competition is organized around four main topics: the rebuild of the user journey, highlighting the specific characteristics of Kedge programs (MBA Grande Ecole Program, etc.), the editorial strategy and the relationship to companies and investors.

Our answer will be worth us to finish in second place, honored to have contributed to the intense collective reflection on the future of advanced education and university.

Kedge Business School - MBA test

User experience

The upper area of the website hosts the main interactions of the user journey. It's a desire to provide access to essential content on computer and tablet, and to provide a more detailed reading in the lower area of the pages.

Kedge Business School - Homepage
Kedge Business School - Formations
Kedge Business School - Mobile

Refocus experience

Interstitial layer

Some stages of the course require the full availability of the subject and therefore the restricted display of one or more features.

Kedge Business School
Kedge Business School - Contact
Kedge Business School - Rechercher

Newsroom

Visibility, innovation, reputation

Like a Harvard Business Review with Harvard or a Technology Review with MIT, Kedge asks us to elaborate the editorial strategy of its future newsroom, showcase of its expertise and talents.

Kedge Business School - Insights
Kedge Business School - Insights 2
Kedge Business School - Insights 3
Kedge Business School - Insights 4