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Three lifestyle brands on the same e-commerce platform: the case of the Amatéis group with Centra

The rise of headless e-commerce has contributed to another exciting phenomenon : «vertical» e-commerce solutions that specialise in specific markets. This is precisely the case with Centra, which we have set up for the Amateis group.

Centra is a headless e-commerce solution that targets fashion and lifestyle brands. The Swedish publisher has built up solid experience in the field over the last ten years and offers a platform capable of dealing with key issues in this sector: global sales, currencies, omnichannel, multi-market, subscriptions, click & collect, and many others.

Following our analysis of the market players, Centra was confirmed as the most suitable solution to meet the request of the Amatéis group, which wanted to host three of its brands, Aulp, Degré7 and Henri Duvillard on the same e-commerce architecture. We therefore undertook to migrate the Aulp brand from Magento to Centra, which resulted in an immediate gain in page speed.

Editorial content is managed through Storyblok. As explained in our article about brands e-commerce practices, CMS integration in a e-commerce project offers unquestionable freedom for the editing of all types of content: product pages, story-telling, landing pages, and in all languages. Other third party services we have integrated into the Amatéis Group architecture: Stripe for payment, Klaviyo for marketing, Sendcloud for managing delivery methods.

In practical terms, what are the advantages of this headless e-commerce architecture for Amateis?

Multi-market

With Centra, Amatéis group can set up differentiated markets for each brand, i.e. languages, prices, products and currencies.

Flexibility

Third party services such as Sendcloud save time and resources. Sendcloud is a all-in-one multi carrier solution that can connect to 80+ carriers. No case-by-case configuration, no module to plug for each carrier and a better user experience.

Performance

Ultra fast loading times. A few milliseconds can make the difference between an abandoned or converted cart.

Have a question about your e-commerce project, migrate from Magento to Centra or a from Shopify to Centra?

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