Structuring e-commerce for a fast-growing brand
In less than ten years, La Rosée has made its mark on the dermocosmetics market. After spreading Its colorful products through the shelves of a 8,500 chemists network, the brand entrusted us with the mission of redesigning its e-commerce website and turning it into an ambitious sales channel for the European market.
From Shopify to a micro-services architecture with Shopify Plus
La Rosée had all the symptoms of a brand getting cramped with its platform: custom checkout requirements, brand content with limited and inappropriate display, excessive use of applications to bring on new features infringing on loading times.
By switching to a micro-services architecture with Shopify Plus, all features were re-allocated to dedicated services: Storyblok for content management (CMS), Klaviyo for automated marketing and CRM, and Shipup for managing delivery methods. The checkout has been fully customised, an advantage offered by Shopify Plus over other versions.
This redistribution of roles combined with Shopify Hydrogen front-end has resulted in significant improvements as regard loading times and key performance indicators.
Conversion rate : +98%
Add to cart : +147%
Reached checkout : +127%
Source : Shopify dashboard - 3 last months
User experience & brand purpose
"Healthy, natural and eco-designed cosmetics to meet the needs of all skin types, even the most sensitive". We designed a personalised skin diagnosis to guide customers in choosing the products best suited to their skin type.
