Agences e-commerce : ce que nous apporte notre partenariat avec la boucle
For more than ten years we have been creating tailor-made e-commerce experiences, designed for performance, use and elegance. Our approach is based on a double culture: that of design and technology. And to stay as close as possible to the expectations of the brands we support, we have always put interdisciplinarity at the heart of our approach.
But faced with increasingly transversal projects, teaming up with other talents is becoming a necessity. It is in this spirit that we have chosen to join La Boucle, a network of digital agencies with varied expertise, some of which are among the best. e-commerce agencies that we met.
Here is why this partnership seemed obvious to us. And what is changing, concretely, for us and for our customers.
Working between e-commerce agencies, but not only
An ecosystem of digital talent, including e-commerce experts
The loop is not a directory of service providers. It's a collective. A network of independent agencies, selected for their seriousness, their collaborative posture and the quality of their deliverables. Branding, UX, SEO, content, development, audiovisual production... All areas of expertise are represented, with a common base: rigor, transparency, and the search for value for the end customer.
Among these agencies, there are also e-commerce agencies, with whom we share a demanding vision of the business: robust technical architecture, well-thought-out conversion tunnels, connected back office, and simple and efficient design. Partners with whom we speak the same language, but who also bring another perspective.
What the diversity of profiles is changing in our projects
Creating an e-commerce platform is never “just” developing a site. It is often necessary to structure a brand, design a visual universe, design messages, support user journeys, manage campaigns, integrate third-party tools...
Thanks to the loop, we can call on trusted partners on these adjacent topics, without going beyond our framework. This allows us to go further on certain projects, without multiplying service providers or losing consistency.
Why we joined the loop
A shared vision of service, standards and transparency
We were not looking for a label to display. What we liked about La Boucle was the clarity of the framework, the quality of the exchanges, and a shared culture of commitment. Here, each agency remains independent, but we share beliefs: do well, say things, respect deadlines, document, think before acting.
The network works with simple rules: rigorous selection, total autonomy, real mutual assistance. Nothing is imposed on us. But we know that we can rely on others. It is rare. And precious.
A structured collective, focused on collaboration
The loop provides tools, networking channels, and support in responding to complex tenders. There are collaborative formats, spontaneous synergies, and useful feedback.
All without unnecessary formalism, but with a lot of professionalism. And in a climate of trust that seems fundamental to us in our jobs.
What the network allows us on a daily basis
Strengthen our e-commerce support with other areas of expertise
On some projects, we are called in for our know-how on Shopify Plus, our ability to think of a tailor-made architecture, or our approach to e-commerce design. But quickly, the stakes went beyond the site itself. It is necessary to align brand positioning, integrate SEO logic from the design stage, think about more complex paths...
In these cases, the loop allows us to mobilize the right people at the right time. Not strangers. Selected agencies, with whom we share the same requirements. This makes exchanges more fluid and avoids approximations.
Surrounding ourselves without diluting our uniqueness
Joining a network does not mean losing our tone or method. We remain Ultrō: a design and tech agency, focused on precision, listening and performance.
What the loop is changing is our ability to expand our scope when the project requires it, while maintaining our standards. The collective is a lever, not a merger. It enriches the way we do things without changing it.
E-commerce agencies in the loop: a performance driver for brands
Concrete synergies, from branding to technical deployment
One of the great advantages of the loop is the ability to set up project teams composed of several agencies, each expert in its field. One e-commerce agency can thus work in tandem with an analytics expert or an editorial agency, while maintaining centralized and consistent management.
For brands, this means less friction, more readability, and above all better implementation efficiency.
Another way to collaborate in a structured environment
In fact, the loop creates an environment that secures projects: clear processes, reliable partners, well-defined perimeters. This allows customers to focus on their strategic challenges, while network agencies take care of methodical execution.
And for us, it is the assurance of working with partners who respect standards, share our requirements, and are part of a common dynamic.
In summary
We joined the loop because we believe in the value of the collective. Because, among its members, there are e-commerce agencies that inspire us, challenge us, and complement us. And because by being well surrounded, we are better equipped to meet the expectations of brands that trust us.
Being a member of a network like La Boucle means affirming a position: that of an independent, specialized, but open agency. And it is, above all, a way of being more useful, more effective, more fair.