ULTRO, Centra Agency
Ultrō is a partner agency of headless & SAAS e-commerce solution Centra. In a few years, The Swedish platform has built a solid reputation becoming the partner of successful DTC brands and more than a hundred international fashion & lifestyle brands (Paul Smith, Holzweiler, Craft, Stronger, Sandqvist, Nudie Jeans, Björn Borg).
Centra, B2C and B2B e-commerce
Centra is one of the few solutions to offer both e-commerce platform for consumers and for retailers. The platform is able to meet the needs of DTC brands as well as those of digital wholesale. This is a step ahead of other editors that focus most of the time on a single distribution channel. Centra does not simply offer an extension or a module, but a complete B2B suite capable of managing complex cases like personalized catalogs for each account, tailored order proposals, stock forecasts, with a ready-to-use user interface.
Centra for your custom e-commerce architecture
Centra is part of the new headless e-commerce generation which provides great flexibility in the choice of technologies and services. A subject we have reviewed many times in our articles. The principle is simple: tailored and custom e-commerce architecture, which allows you to connect your e-commerce platform to micro-services through an API connection (customer reviews, payment systems, shipping, marketing services, search, CRM, etc.). In addition to a great modularity and stability, this headless architecture guarantees super fast loading times (example below for a migration from Magento to Centra).
In addition to great modularity and stability, this headless architecture makes it possible to obtain record loading times on the client side (example opposite for a migration carried out from Magento to Centra).
Last Centra Projects
Why did we choose to become a Centra partner agency?
We have been experimenting with numerous solutions since 2009, experiencing the first hours of Magento, Prestashop and Woocommerce. We have produced numerous projects based on this triptych without ever obtaining total satisfaction for a number of reasons detailed in our headless e-commerce guide.
The arrival of new publishers with SAAS and headless solutions quickly seemed to us to be an e-commerce approach that was more in line with the needs of brands than those of developers. A paradigm shift that we have fully embraced. This is how we made the choice to become publisher partners: Centra agency but not only since we are also a Shopify partner agency.