Jaws
Création du site e-commerce - Shopify
Jaws is a French brand specializing in packrafts : ultra-light, inflatable, and exceptionally durable canoes that can be carried in a backpack. Perfect for hikers and cyclists, packrafts empower modern adventurers to seamlessly shift from water to land, blending hiking, kayaking, and exploration into one unforgettable journey. To support Jaws in accelerating its international expansion, the brand entrusted us with the complete redesign of its e-commerce platform.
At the heart of any outdoor gear experience lies a key challenge: guiding each user toward the product that perfectly matches their needs. With this in mind, we crafted a fully custom Shopify theme designed to enhance navigation right from the category page, while showcasing the technical precision of each packraft through immersive, detail-rich product pages.
This redesign came at a strategic moment for Jaws, as the company was entering a new phase of growth and organizational structuring. It was the ideal opportunity to introduce a B2B e-commerce channel for retail partners and streamline sales operations.
To achieve this, we integrated Sparklayer, a powerful B2B solution built for Shopify. Its ease of deployment and robust functionality made it the obvious choice for enabling a seamless B2B buying experience—right alongside the brand’s B2C storefront.
