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Ultrō, SparkLayer Partner

SparkLayer is an e-commerce solution that allows merchants to add a wholesale channel to an existing D2C Shopify store. It works as an extension or overlay, leveraging the store’s existing interface. This means that both B2B and B2C customers navigate the same pages, with specific adaptations to enhance the ordering experience for retailers, as we’ll explore below.

SparkLayer operates as a subscription-based B2B e-commerce solution, similar to Shopify. Pricing plans range from $50 to $300 per month, making it an accessible option for emerging and growing brands looking to enable online ordering for their resellers.

The platform functions as an overlay on a Shopify store and becomes visible once a business buyer logs in. SparkLayer has its own dedicated admin panel for managing pricing rules, customer conditions, and order settings—completely separate from Shopify’s backend. However, product and category management remain within Shopify, ensuring seamless integration. SparkLayer is compatible with all Shopify plans, including Shopify Plus.

Example: product page from Kimberfeel brand’s Shopify store in D2C mode (above) and in wholesale mode with SparkLayer (below).

SparkLayer is designed for both scaling brands and international businesses. Its affordable entry-level plan ($50/month) makes B2B e-commerce accessible to all brands, enabling a true multichannel experience. For larger enterprises, SparkLayer’s Enterprise plan offers additional scalability, making it a flexible SaaS solution that evolves with business needs.

With a no-commitment subscription model and a trial option, brands can test SparkLayer’s potential risk-free.

SparkLayer offers a comprehensive set of B2B e-commerce features. Below is a selection of the most requested functionalities:

Customer Accounts

Each B2B customer has a dedicated account where they can access their order history, invoices, and account details. Multiple users can be assigned to a single business account with customizable permissions.

Sales Rep Ordering

Sales representatives can place orders on behalf of their clients and access account-specific information (addresses, pricing terms, etc.).

Pricing & Discount Rules

Products can be managed in packs, with minimum and maximum order quantities.
Pricing is available per unit or based on volume-based pricing tiers.
Each B2B account has custom pricing conditions, which can be automated or manually configured.
Additional discount options include promo codes, cart-level discounts, and free product promotions.

Payments & Shipping

SparkLayer supports custom B2B payment methods (e.g., invoice payments, quote-based pricing) and flexible shipping options, tailored for different customer segments.

Optimized B2B Ordering Experience

Matrix-style bulk ordering with an overview of all product variations.
Reorder functionality, allowing customers to duplicate past orders.
Order drafts and the ability to import bulk orders from spreadsheets.

This is just a sample of SparkLayer’s extensive feature set. A full breakdown is available on the SparkLayer website.

Yes! Depending on the chosen plan, SparkLayer supports headless commerce, making it a great option for brands looking to build a customized B2B or D2C experience on Shopify or other platforms.

Despite its versatility, SparkLayer has some limitations, though the platform is constantly evolving. Below are a few potential constraints (which may have been addressed since this article was written):

Customization Limitations

Since SparkLayer functions as an overlay on a Shopify D2C store, certain customization limitations exist, especially on lower-tier plans.

B2B users and B2C customers see the same storefront, so elements like promotional banners cannot be hidden for one segment without additional development. Design customizations are limited to font and color adjustments for SparkLayer’s interface.

Order Management in Shopify

B2B and B2C orders are listed together in Shopify’s order dashboard instead of having separate views. However, B2B orders are tagged for easy differentiation.