Picture Organic Clothing
E-commerce website
Picture is an outdoor clothing brand dedicated to board and mountain sports. Created in 2009 by three friends passionate about skateboarding and snowboarding, the company has made a name for itself on the European outdoor market during the past decade. A remarkable success with a double-digit growth for this French challenger brand that actively accelerates its international expansion.
This is not our first time working with Picture. But this project brings a significant challenge with the transition of their Salesforce Commerce Cloud platform to a headless mode. A decision made following long lasting issues: a lack of flexibility for content management, increased loading times, and a poor page building experience.
«PICTURE ORGANIC CLOTHING just launched its E-commerce platform worldwide! From starting in 7 countries in 2021, to now going global, this is a huge achievement for the brand! 🎉
This marks the second and biggest step in our Ecom expansion, following our UX redesign a few months ago, which led to a double-digit increase in conversion rate.»
Marie B. — Marketing and digital director
