Mira Luna
E-commerce design - Shopify
Miraval and Mira Luna wine estates have long belonged to the same passionate owner, Tom Bove, better known as the American who has bought, restored and sold over a dozen vineyards in the past 30 years. After selling the former to famous American actors in 2008, Tom Bove sold Mira Luna a few years later to a couple of French investors who had fallen under the spell of its Provencal garrigue, pine forests, vineyards and olive groves.
We designed an eCommerce website to celebrate this new chapter of Mira Luna's history, revealing a new brand identity for its premium wines and oils.
Wines and oils of the Mira Luna property are the fruit of ancient olive trees and preserved vines. Each product claims a very unique visual and olfactory identity. We illustrated this symphony of flavours with 3D custom product staging.