ULTRO, Klaviyo Agency
Created in 2012, Klaviyo is a marketing automation solution that ranks among the most advanced on the market. Klaviyo enables businesses to collect and organize all customer data gathered across a multitude of sales channels. Ultrō supports brands in implementing the solution and creating intelligent marketing automations, regardless of their e-commerce platform (Shopify, Centra, WooCommerce, PrestaShop, etc.)
Ultro, a Klaviyo Partner agency, assists brands in setting up Klaviyo and their marketing strategy
Although our customers are often users of competing marketing automation platforms (Brevo, Mailchimp, Hubspot), some of them did not hesitate to opt for the power and versatility of Klaviyo. Indeed, thanks to the numerous data stored in Klaviyo and its simplified interface with all e-commerce platforms, Klaviyo offers a wide variety of marketing automations: welcome flow for new newsletter subscribers, dynamic generation of discount coupons, invitation to renew the purchase of a product often ordered by a customer, etc.
Tangible examples of marketing automation with Klaviyo
Since 2020, Ultrō, expert Klaviyo agency, has been supporting the eco-responsible cosmetics brand La Rosée. Alongside the e-commerce website redesign, Ultrō assisted the marketing team in implementing Klaviyo: Klaviyo-Shopify connection, deployment of the brand's CRM strategy... We were able to implement complex and varied "flows" (marketing automations in Klaviyo terminology). As an example, we set up an abandoned cart flow that re-engages customers who haven't completed their orders on Shopify. To maximize the performance of this automated action, we recommended A/B testing to continuously improve the system's effectiveness based on tangible data.
In addition to saving the marketing team valuable time on the site's commercial activities, we enabled them to better segment their customer base and improve their campaign performance by maximizing personalization of messages sent to qualified leads.
Why choose Klaviyo?
There are numerous CRM tools available, so why choose Klaviyo over another? Since its creation, Klaviyo has continuously innovated and expanded its offering. As an expert marketing agency, we closely follow the developments of various market players and as of today, Klaviyo is clearly the most comprehensive CRM, offering an unmatched range of tools for interacting with your customers (existing or potential). Klaviyo goes far beyond simple email or newsletter sending: Klaviyo also enables SMS sending (promotional offers, shipping or delivery notifications), landing page creation, and personalized alert displays (pop-ups) whose content is customized according to your visitor's profile. All of this allows brands to fully optimize their campaign's ROI.
As part of our work with La Rosée, we deployed dynamic cross-selling pop-ups offering customers who regularly purchased the same type of product a discount on a complementary product. And to other customers who hadn't made online purchases within a defined period, we offered a discount code for their next purchase.
Optimize your conversion rate with Klaviyo
With Klaviyo, there's no need to multiply marketing services to grow your customer base (SMS tool, email tool, form tool, landing page creation tool...). Klaviyo indeed enables native collection of a large amount of customer data through its various functionalities: emails, SMS, automatic promotional code generation, pop-up creation, landing pages, and forms.
Klaviyo integrates with all e-commerce platforms (Shopify, Centra, PrestaShop, etc.) and with external tools such as Facebook Ads or Hotjar. Klaviyo's reporting tools allow easy data analysis regardless of volume. Our Klaviyo experts can support you in mastering Klaviyo analytics and help you create and analyze customized reports or dashboards so you can best synthesize data and extract relevant indicators: conversion, deliverability, performance...
A summary of conversions associated with Klaviyo campaigns or flows.
Maximize the Shopify / Klaviyo combo
Klaviyo integrates with all e-commerce platforms, but the most comprehensive integration is undoubtedly with Shopify. This "plug-and-play" integration allows all Shopify e-commerce data (customers, purchases, conversions, page views...) to be integrated into Klaviyo. For La Rosée, we pushed the integration even further by implementing a "skin diagnostic" questionnaire. At the end of the experience, a series of tips and suitable product recommendations are offered and sent by email (email configured and sent from a Klaviyo flow). The collected data is stored in Klaviyo at the customer profile level and is then consolidated to create personalized actions.
Revenue per different skin types as determined through the skin diagnostic available on the website.
