ULTRO, Contentful Agency
With three certified collaborators, Ultrō is a partner agency for the Contentful solution. A content management tool that places flexibility, performance and security at the center of its model. With a score of 4.5/5 on Gartner, Contentful is among the leading solutions in its category.
Discover the possibilities of headless with Contentful
Over the past fifteen years, most website projects have been built around open-source solutions organized around the same principle: free service software offered by a publisher on which modules can be added, developed by a community of contributors (rarely controlled or certified by the same publisher).
The best known of these solutions, Wordpress or Drupal, have long seduced by their accessibility, but they are now the platforms most targeted by malicious attacks. Moreover, their monolithic structure in which front-office (site pages) and back-office (administration) are nested is no longer the best approach to claim a high level of performance.
Contentful is part of a new generation of CMS: the so-called “headless” CMS. These solutions have a characteristic that distinguishes them from historical CMS: the back office and the front office (the pages of the site) can be separated. In other words, it is possible to get rid of the logic of building a web page dictated by the constraints of the back office and therefore to build tailor-made experiences with total freedom. And incidentally, to choose the web page technology of your choice such as the Angular, React or Vue frameworks.
For administrators, this opens up completely new perspectives, such as the ability to distribute content stored in the CMS on various channels: website, mobile application, video screens, connected objects, etc. Finally, on the security side, isolating the back office from the front-office considerably limits the possibilities of attacks.
For what types of projects should you use a Contentful agency?
Contentful is a powerful content manager for corporate and e-commerce projects. It is a SAAS alternative to Drupal or even to Adobe Experience Manager, CMS calibrated to manage complex data models (product catalogs, editorial sites in several languages, online media, etc.) It is also suitable for organizing the content of several websites, what is called a multi-site architecture.
A case that we treated for the ACE Hotel brand for which we used a combination of Contentful + Gatsby + Netlify to deploy a new ecosystem of around thirty sites in a few months. Thanks to this headless architecture, the brand can integrate pricing information from its reservation platform on its site without interruption and without changing the graphic environment.
Contentful can also be integrated into a headless e-commerce architecture. An increasingly frequent case for overcoming the limitations of e-commerce solutions and having greater leeway.
Do you want to be informed about a redesign project, a Drupal to Contentful migration or a Wordpress to Contentful migration project?
Contact us to discover the full potential of “headless” solutions!
Refer to the expression Contentful agency
Unfortunately we had to be a bit insistent on the expression Contentful agency to hope not to be relegated to the bottom of Google's ranking. We regret that despite their intelligence and the complexity of the data they manage, engine algorithms give so much importance to these editorial strategies around repetition. Who wants to read “Contentful Agency” a good ten times? Obviously not a lot of people. Thanks for taking the time to read this article, we hope it has informed you about the possibilities of Contentful.