Headless & Hydrogen

Headless e-commerce is an architectural approach that connects an e-commerce solution to specialised services via API — reviews, payments, shipping, tax, marketing — and unifies them through a custom front end. Rather than piling features onto a single platform and weighing it down (the legacy approach), the principle is to separate and connect, with a unified presentation layer on top. A precise, fully controlled integration across every dimension.

Headless architecture is particularly suited to mature brands with advanced requirements: high performance, immersive experiences, internationalisation, extensive personalisation, and complex third-party service integration.

Ultrō is one of France's pioneering headless agencies, with a substantial track record — across Shopify (Hydrogen), Centra, Swell, and Salesforce Commerce.