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La rosée

E-commerce website - Shopify Plus

In less than ten years, La Rosée has become one of the most valuable brand on the French dermocosmetics market. After spreading Its colorful products through the shelves of a 10,000 pharmacies network, the brand entrusted us with the mission of designing a new e-commerce website and to turn it into an ambitious sales channel for the European market.

From Shopify to a micro-services architecture with Shopify Plus

La Rosée presented symptoms of a brand getting cramped with its e-commerce platform: custom checkout requirements, brand content with poor display capabilities, excessive use of applications to bring on new technical features.

After moving to a micro-services architecture with Shopify Plus, operations have been allocated to best of breed services: Storyblok for content management (CMS), Klaviyo for automated marketing and CRM, and Shipup for shipping management.

This new headless achitecture associated to Shopify Hydrogen front-end has resulted in significant improvements as regard loading times and key performance indicators.

+110%
Add to cart
Mesuré sur 9 mois par rapport à l’année précédente
+60%
Conversion rate
Mesuré sur 9 mois par rapport à l’année précédente
+58%
Payment stage reached
La Rosée – Masque en stick

User experience & brand purpose

"Natural and effective cosmetics to meet the needs of all skin types, including the most sensitive". We designed a personalised diagnosis experience to guide customers in selecting the best suited La Rosée products to their skin profile.

Contact
Thanks for visiting our website. If you feel that you are a good fit for us and that we can work together, please reach out to Thomas Le Mouellic.
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