Email & CRM Workflow

Email is arguably one of the most profitable channels in e-commerce, generating up to 30% of revenue for some of our clients. Direct marketing still has a bright future ahead. To reach that level of performance, brands must first get their customer data in order.

We support brands in building CRM strategies that allow them to get the most from their customer data: purchase frequency and preferences, location, preferred touchpoints, consumption habits.

As a partner of specialist solutions — including Klaviyo — we design and deploy tailored automations: welcome sequences, abandoned cart reminders, loyalty programmes, reactivation campaigns, and dynamic product recommendations. Every flow is thought through in detail — subject line, content, timing, segmentation — and continuously optimised based on real performance data.