ULTRO, WEBFLOW agency
We adopted Webflow in 2016 when the platform was only in its third year of existence. Seduced by its visual editor, we quickly integrated it into the list of our tools as it perfectly meets certain customer issues detailed below. Since then, we have become a certified Webflow agency and continue to follow the rise of the solution with interest. If you are looking for a Webflow agency to support you on your project, here is our feedback on the advantages and limitations of this so-called “no-code” solution.
Some cases for which we work as a Webflow agency
Event system
The life of brands is punctuated by numerous events, some of which require high-impact communication. Product launch, movie release, new collection, Webflow makes it possible to produce rich pages or mini-sites in a short time. Its pre-coded animation and transition system offers vast possibilities for storytelling. This is how some projects, such as the mini-site of the collection Gamma by Picture Organic, was able to see the light of day in less than a month. Webflow also allows you to create custom landing pages with forms.
CMS in addition to an e-commerce solution
Most e-commerce solutions suffer from the absence of an editorial CMS. While it is always possible to create a few pages of content in the back office, editing them on the client side is always complex, if not impossible. Webflow can make up for this shortcoming and be backed by a commercial solution. It can be used in two ways: by generating content pages that are more easily editable, but also as a blog that can be called up via a subdomain.
Experiential commercial site
A typology of sites that gives space to creativity. The experiential commercial site is above all an exercise in visual demonstration. It is based on a scenario composed of several sequences, unfolding at a well-studied pace in order to focus the user's attention on a single message at a time. Each message is amplified by an animation or an infographic. These sites are often the most popular because of their spectacular rendering, one of the great strengths of Webflow. An example? Spart.life
It is also possible to use a Webflow agency for more conventional commercial projects. Its simple management and rich page system adapt to any type of problem. A great alternative to Wordpress or other CMS. This is how we were asked to migrate the real estate agency site Tell me about Paris from Wordpress to Webflow.
Are you ready to develop your project with a Weblow agency? Here are some specific features of the solution that you should know:
Webflow, a “no-code” editor?
Some Webflow agencies will answer “yes” but our point of view is not as clear-cut. Yes because some aspects of web development, in particular the javascript layer, are greatly facilitated by pre-recorded behaviors. Likewise, the design of simple web pages is within everyone's reach. However, while it is true that its editor greatly simplifies page creation, it is not an automated “builder” as some solutions such as Elementor at Wordpress can be. Webflow requires learning to be used and consider creating advanced page templates yourself.
Webflow subscriptions
Webflow is a subscription-based solution. Its cost varies according to a few options: with or without hosting, with or without CMS (for database management), with one or more contributors. In exchange for which you have a solution maintained by the publisher and regularly updated. It is also possible to export static pages created in Webflow and host them on your own server.
Are you convinced of the potential of Webflow for your project?
Do not hesitate to contact us for a demonstration.
All of the content that follows below is only useful for search engines. As you go through the following paragraphs, you will notice an insistent use of the terms “Webflow agency”. Why is that?
Despite regular updates since their creation, the fact remains that search engine algorithms are not able to tell the difference between quality content and formatted content. And that the volume and repetition of keywords remain inevitable in order to hope to be properly positioned in the rankings of search results.
This sad reality therefore encourages wobbly, boring writing practices, like these questions that Google is particularly fond of:
What is the best Webflow agency?
Obviously we do not have the answer to this question and it would be illusory to think that anyone could answer it. However, here are some ways to help you in your evaluation of a Webflow agency. First of all, publisher certification, which is obtained based on an assessment of technical knowledge and on the basis of a certain number of completed projects, which is our case. It is a reliable first airlock. Another criterion may be control over the solution itself and its technical environment. We had the opportunity to deal with many scenarios, including the use of Webflow as an e-commerce solution or the implementation of several languages.
Does a Webflow agency only do Webflow?
That is not the case for us. As we say at the beginning of this page, Webflow is not the only CMS we work with. We find it perfectly suited for certain types of projects but it has some limitations on high-content projects. We are partners in other solutions and therefore also agence Sanity, Contentful agency and Storyblok agency. Do not hesitate to contact us if you want to learn more about these solutions.
Une question ?
Webflow offers many advantages compared to WordPress. It doesn’t require themes or plugins, which significantly reduces the risk of bugs or security vulnerabilities. The platform requires no maintenance, includes optimized hosting by default, and generates clean, high-performance code. Webflow also enables a truly custom design without technical limitations, while offering a much simpler and more intuitive SEO management experience.
The Webflow CMS allows you to create fully customized collections such as articles, projects, services and more. Each item can be used to populate any page in the site. This approach is far more flexible than WordPress, where content types are more rigid and require additional plugins or custom development.
Yes, Webflow allows you to add custom code either globally across the site or on specific pages (HTML, CSS or JavaScript). This makes it possible to integrate any type of script, including analytics tracking, conversion scripts or even animations generated by other applications such as Rive or Lottie.
Webflow now offers a native multilingual option called Webflow Localization (a paid feature). It is also possible to use third-party services such as Weglot to simplify translation management.
Webflow is one of the best-performing CMS platforms when it comes to SEO. It facilitates technical optimization thanks to clean code, fast loading times and CDN-based hosting. The platform also makes it easy to manage metadata, redirects, sitemaps and structured data.
Webflow requires no technical maintenance. Updates, hosting and security are fully handled by the platform. This helps businesses reduce long-term costs and eliminates risks associated with outdated plugins or security vulnerabilities.
Webflow includes a robust e-commerce module, ideal for small and medium-sized online stores. It allows users to manage products, payments, taxes, shipping and even certain marketing automations. For very large catalogues, external integrations can be considered. However, alternative solutions like Shopify may be more suitable depending on the project’s specific requirements.