PICTURE ORGANIC CLOTHING
Visual identity
Created in 2009 by three close friends, Picture Organic Clothing is a success story like few on the outdoor market. In fifteen years, the French brand has succeeded in joining the prestigious circle of international brands whose products have been adopted from urban city life to the most technical outdoor expeditions.
In this context of sustained growth, we worked with the marketing team to set up a new brand platform and strengthen the visual identity.
A new chapter whose title “Adventure, now” states Picture's mission: a brand created by and for outdoor lovers who to change the rules of their sports and protect their playgrounds.
The main typography, Apris by Schick Toikka, is a tribute to adventure story books. Their richly illustrated covers were an invitation to explore wide open spaces, to contemplate and to embrace the unknown.
Color has a significant role in Picture's history. It expresses its enthusiastic, spontaneous, generous personality and irradiates its product collections since the first day. We designed a system that gives space to color and that can match with any kind of products or collections.
