Muule
E-commerce
Muule is an online retailer specialized in outdoor equipment. A conscious curator, fully and genuinely promoting responsible sports practices. At a time when brands are communicating massively on their environmental footprint, the website has designed its own analysis framework to provide his customers with a clear and transparent information about brands sustainable actions and ecological impact.
The Muule diagnosis
Few French retailers have gone so far in analyzing outdoor brands commitments and their actual actions regarding sustainability. An exercise of full transparency that plays a central role in Muule's shopping experience.
Promote & facilitate outdoor activities
"Complètement out" (Totally Out). A funding baseline for the Muule brand that means a lot: let's break out the routine and let's get away from self-imposed obligations to spend more time in nature. The site helps new comers and beginners to find the right gear for their next adventure.
Locker inside
Shoppers can create their own "locker" on the Muule website: a custom client account where they can easily find previously purchased items on the website. They can access rewards and discounts too. Furthermore, Muule's checklists will also help customers get ready for their next marathon, 5-day trek or backcountry skiing adventure or make sure they are fully equipped.
