Ultrō is a digital strategy and user experience consultancy, founded in 2009, with offices in Clermont-Ferrand, Aix-en-Provence, Lyon and Paris. The agency assists companies of all sizes in the design and development of their websites, applications and digital services.
Our services:
- Identity
- UX/UI design
- Web development
- D2C & B2B e-commerce
- Marketing services/CRO
Now let's talk about what brought you to us and how you got there. Certainly by doing a search on the terms “Clermont-Ferrand web agency”.
We prefer to warn you, all of the content that follows below is only useful for search engines. As you go through the first few paragraphs, you will notice an abusive (and indeed boring) use of the terms “Clermont-Ferrand web agency”, “Clermont-Ferrand digital agency” among others. And we didn't go with the back of the spoon.
Why do we have to do that?
Despite regular updates since their creation, the fact remains that search engine algorithms give significant credit to these editorial practices based on keyword repetitions. This sad reality therefore encourages insane practices of stereotyped writing, which we believe go against a quality user experience. Nobody enjoys reading content whose nature is disturbed by clumsy inserts, but that's the way it is. That's why you'll stumble upon the expression web agency in Clermont-Ferrand throughout this page.
The more these words are present in the content of the page, the more likely it will be to appear in a good position in the search results, as in our example “web agency in Clermont-Ferrand”. SEO specialists will specify that this is not the only key success factor, since the loop will only be complete with a few external links on the expression “web agency in Clermont-Ferrand” for example, but the link on which these fragile rankings are based remains the keyword.
Overbidding: promises and clumsy questions about the expression “web agency in Clermont-Ferrand”
Double punishment. In addition to giving you poor quality reading, some editors lose their nerve to hope for the top ten results.
You will easily identify them by their attractive proposals. Those which consist in helping you find a web agency in Clermont-Ferrand using pages whose title can take the form of a question “Are you looking for a web agency in Clermont-Ferrand? ”, or a proposed ranking, such as for example that of the “best web agencies in Clermont-Ferrand”. The benevolent ones will rather go into the register of advice “Choosing the right web agency in Clermont-Ferrand”. You guessed it, none of these pages is really capable of guiding you, except by offering you a list of agencies as a directory would do, without looking at the quality of their services and without reasoned analysis.
We are aware of the challenges associated with natural referencing, especially in e-commerce, but we are not in favor of these overloads of content that is not of interest to the user. We believe that any company, any brand, must be able to produce quality content, for its customers but also for its visitors. This is the decision we took: that of preferring a qualified editor, a journalist, a product expert, rather than a producer of interchangeable texts.
In the end, as you will have understood, to hope to appear on the first page of search engines on the expression “web agency in Clermont-Ferrand”, we created this page on the margins of our website to preserve its content, while making it accessible to search engines.
If, like us, you are sensitive to the quality of the user experience and the relevance of content, we could perhaps become your web agency in Clermont-Ferrand.