Pullin
Branding & e-commerce UI
2018
Pullin is a French lifestyle brand created in 2000. The brand quickly stood out from the underwear market with its famous colorful printed boxers shorts. We designed a new UI layout for their e-commerce website.
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After meeting a major success with its printed trunks, Pullin has grown and expanded its fashion savoir-faire to other clothing products with the same disruptive and unconventional mindset.
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The new website was designed to improve D2C sales and to claim a unique brand positioning.
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« The site under Magento 2 will celebrate its first candle in 2 days. It is clearly a success and a great showcase. So a big thank you to Ultrō for your work. The investment pays off and is visible! »
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