Pullin
Magento migration to Shopify Plus
Pullin is a French lifestyle clothing brand founded in 1999. In an industry heavily impacted by fast fashion and Asian counterfeiting, Pullin has stood the test of time with remarkable resilience. After over a decade operating on various versions of Magento, the brand made a strategic move to Shopify Plus to revamp both its B2C and B2B websites, aiming for a more agile, scalable, and high-performance e-commerce experience.
This migration from Magento to Shopify Plus represented a dual opportunity for Pullin: the chance to leverage a flexible, ever-evolving platform capable of efficiently managing both product catalog and content — while also enhancing multiple aspects of the customer experience through specialized services designed primarily for the Shopify ecosystem.
To personalize its merchandising, Pullin chose Depict; for managing customer reviews, loyalty programs, and automated marketing campaigns, the brand turned to Yotpo and Klaviyo. On the tracking side, Addingwell ensures server-side tracking, preserving site performance while enabling more accurate and reliable data collection.
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