In&Motion
Development of the e-commerce site
In 2017, at the ISPO Munich, In&motion & Rossignol presented the result of two years of collaboration: a smart airbag vest that can be triggered in less than a tenth of a second. A significant step forward in security for athletes whose speed can reach 140 km/h.
This stunt at the highest level requires further success, from horse back riding to motorcycle GP, until the launch in 2018 of their first product to the general public. We support In&motion in the implementation of their B2B and B2C strategies.
In technology & motion as a driver of digital experience
The In&motion website was completely redesigned into an interactive & immersive experience. The use of animation helps reveal the complex interactions between the various components of the airbag system: the vest, the technology and finally the algorithm.
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Purchase at the point of sale, take out an online subscription
Once the vest is purchased at a point of sale, regardless of the partner equipment manufacturer, the user has a period of 48 hours to activate their subscription. The model chosen by In&motion is that of a monthly rent that ensures the user the provision of the smart box, as well as a regular update of the algorithm.
