LG Seeds
Redesign of the website
LG is the international multi-species seed brand of the Limagrain group. Its varieties are the result of a long process of research and innovation which aims to meet essential agricultural challenges: quality, productivity, food safety and respect for the environment.
Long established around a traditional distribution scheme, the seed market is no exception to the emergence of digital initiatives. We were chosen by LG Seeds France to support them in this transition. We designed the redesign of the website as well as that of the tools for optimizing crops intended for their customers.
A complete B2B e-commerce model from acquisition to loyalty
LG's strategy is based on a large pool of editorial content to generate qualified traffic, a catalog rich in functionalities to select varieties adapted to agroclimatic constraints and online services to support its customers in the management of their farms.
Test to better understand and validate
In order to assess the relevance and attractiveness of its new customer account, LG validated the integration of a user testing phase into the project. A wealth of valuable information on the behavior of its customers in addition to the usual field reports. In two sessions, we were able to ensure that they fully understood future functionalities and the adequacy of the new service offering.
Making complex information easier to read
Each LG Seeds variety comes with a lot of protean content: technical characteristics, cultivation cycle, patents and innovations, performances obtained in test results, testimonies, etc. We have redesigned all the visual markers to gain readability.
Redesign of decision support services
We decided to merge the five decision support services into a single application. This grouping is part of the desire to offer a unified, fluid, and more convincing management experience, rather than a suite of tools whose roles and functions lacked clarity.
