Ultrō - Clermont-Ferrand web agency
Ultrō is a digital strategy and user experience consultancy, founded in 2009, with offices in Clermont-Ferrand, Aix-en-Provence, Lyon and Paris. The agency assists companies of all sizes in the design and development of their websites, applications and digital services.
Our services:
- Identity
- Transformation digitale
- Web development
- D2C & B2B e-commerce
- Marketing services/CRO
Latest projects
We are fortunate to support customers of all sizes and from all sectors. We design strategies based on candid stories and bold graphic systems. Our methodology has been designed to produce results, regardless of the size of the projects. Now let's talk about what brought you to us and how you got there. Certainly by doing a search on the terms “Clermont-Ferrand communication agency”.
As for the rest of this article, it is only composed of paragraphs of text for natural referencing purposes. If you continue reading, you will notice the regular and boring presence of the terms “Clermont-Ferrand”, “communication agency”, “Clermont-Ferrand communication agency”, among others. Content whose interest is questionable but it is an opportunity for you to learn a little more about how search engines work.
So why write this page?
Like most of our customers, we want to be more visible in search engine results. In particular on the expression “communication agency in Clermont-Ferrand” or its derivatives “communication agency Clermont-Ferrand” and “advertising agency Clermont-Ferrand”. Unfortunately, it is by insisting heavily on these editorial practices that one optimizes one's chances of obtaining the favor of engine algorithms. There are of course other criteria (internal and external links, semantics, history, technology, authority, etc.) that come into account but the number of occurrences still has its share in the final ranking. This is why we disseminate the expression “Clermont-Ferrand communication agency” in the paragraphs of this page.
What should you think of a page optimized in this way on the expression web agency in Clermont-Ferrand?
Even if the visibility of web pages depends largely on robots, it is necessary to take a step back from these practices. It is obvious that the quality of this article is altered by the keywords “communication agency in Clermont-Ferrand” placed with insistence. What credit should you give to branded content that's weighted in this way? What can you expect from a user who is phished by texture-less content? This is the subtle balance to be achieved: that of combining the expectations of algorithms with a brand message. And that is precisely one of our areas of expertise.
As you will have understood, the pages formatted as “ranking of the best communication agencies in Clermont-Ferrand” or as a recommendation on how to “choose the right communication agency in Clermont-Ferrand” were not designed for you but for an algorithm.
In the end, although they manage to occupy the first places in the search results, they are nonetheless empty pages of meaning since they are rarely based on a qualitative approach to the subject.
Do you want to integrate natural referencing into your communication strategy? Contact us, we will be happy to continue this exchange with you.