Michelin
Digital strategy, UX/UI design and development
Ultrō is a partner agency of the Michelin Group. Since 2009, we have been supporting the various business lines and brands of the group with the design of digital services for both individual and professional customers.
Since 2022
Michelin Design System
Developed with the Svelte framework and the Apostrophe CMS solution, the Design System is a library of components co-built by Michelin and its technical partners. The components are available for various frameworks: Svelte, Angular, Blazor...
Since 2016
Michelin Brands Center
The Michelin Brands Center brings together the visual identities of the group's various brands as well as their rules of use. This portal is accessible to employees as well as to service providers and partners.
2017
Michelin tourism - Michelin.fr
Redesign of interfaces and feasibility study on the implementation of e-commerce functionalities for the tourism line.
2017
Civil Engineering, Agricultural, Transport, Tourism Product Lines - Marketing Resource Management
As part of the digitalization of their communications, Ultrō supported the Civil Engineering, Agricultural, Transport and Tourism product lines in the implementation of SAAS asset management and web-to-print services.
2016
Michelin Competition - Data
Design and development of Michelin Results, a database that centralizes the results of Michelin and its partners in car and motorcycle racing.
2016
Michelin Travel Partner - Sales force
Development of an application for the sales force of the Travel Partner line.
2016
Michelin Careers
Development of an application to promote career paths within the group.
2014
Euromaster - E-Booking Factory
Redesign of the brand's appointment booking application. The service covers the needs of individuals, but also those of call centers, long-term rental companies, or companies that entrust the maintenance of their fleets to Euromaster, i.e. 2339 service centers and 821 franchisees in 17 countries in Europe.
2013
Michelin acceleration
Prototypes, ergonomics, and graphical interfaces of the Michelin Tourism Europe CMS.
